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Description
The shampoo gently cleanses, moisturizes the fiber, and neutralizes unwanted tones from very 1st use.
The hair is softer, shinier and with radiant cold tones. In the core formula, purple pigments neutralize unwanted coppery yellow tones to revive radiance of cold tones over shampoos. An antioxidant edelweiss extract protects hair fiber. Organic white mallow extract brings twice the shine to the hair.
No silicones, no sulphate surfactants, no PEG.
The hair is soft, shiny with radiant cold tones.
100%* the hair is softer
96%* the hair is shinier
91%* the color is radiant and bright
82%* hair has bright reflections
*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.
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