Colgate Optic White Expert Toothpaste

On the Bright Side

The must-have toothpaste for your teeth whitening toolkit.

Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

• Removes stains ordinary toothpastes don't

• Whitens more than 3 shades*, results start in just one week

*Optimal results based on brushing twice daily for four weeks.